Meenu develops and leads marketing strategies to help Sigma achieve sustainable growth. An end-to-end marketer by training, she has 13 years of experience helping startups and mid-markets tell their stories, drive innovation and become trusted client-facing organizations. At Sigma, Meenu manages branding, content creation, product marketing and demand generation tactics.

Prior to joining Sigma, Meenu held marketing roles at multiple tech companies, including Trulioo where she first immersed herself in the world of regulatory compliance, Allocadia marketing and budgeting software (acquired by Brandmaker), and Sage accounting software. She earned her BA and Summa Cum Laude honors from York University in Toronto.